Male Consumers' Socially Responsible Consumption by Product Category and Involvement

dc.contributor.author Ma, Yoon Jin
dc.contributor.author Lee, Minsun
dc.date 2018-10-19T01:06:08.000
dc.date.accessioned 2020-06-30T05:36:25Z
dc.date.available 2020-06-30T05:36:25Z
dc.date.issued 2016-11-09
dc.description.abstract <p>The goal of this study was to (a) investigate male consumers' attitudes toward two SR products' apparel and food, (b) verify the existence of different profiles of socially conscious consumers regarding their attitudes toward SR apparel and SR food, and (c) examine the impacts of personal values on consumer attitudes toward each of two product categories (SR apparel and SR food) by the level of consumer product involvement. The data were collected from a convenience sample of male consumers using a human intelligence task (HIT) posted on MTurk. The findings suggested that those who place more importance on apparel products are likely to have more favorable attitudes toward SR apparel products than those who care less, and similarly for food products. Different personal value types that influence consumer attitudes toward SR apparel and SR food were identified by the level of product involvement.</p>
dc.identifier archive/lib.dr.iastate.edu/itaa_proceedings/2016/posters/114/
dc.identifier.articleid 1761
dc.identifier.contextkey 10440219
dc.identifier.s3bucket isulib-bepress-aws-west
dc.identifier.submissionpath itaa_proceedings/2016/posters/114
dc.identifier.uri https://dr.lib.iastate.edu/handle/20.500.12876/51206
dc.relation.ispartofseries International Textile and Apparel Association (ITAA) Annual Conference Proceedings
dc.source.bitstream archive/lib.dr.iastate.edu/itaa_proceedings/2016/posters/114/SSR_Ma_Male_20Consumers_RES.pdf|||Fri Jan 14 18:49:24 UTC 2022
dc.subject.disciplines Fashion Business
dc.subject.disciplines Fashion Design
dc.title Male Consumers' Socially Responsible Consumption by Product Category and Involvement
dc.type event
dc.type.genre event
dspace.entity.type Publication
relation.isSeriesOfPublication 5d0f3f8c-2190-47b2-bb58-b59e2d1740d5
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