The Role of Impulse Buying, Hedonism, and Consumer Knowledge Towards Sustainable Consumption of Fast Fashion

dc.contributor.author Bhardwaj, Vertica
dc.contributor.author Manchiraju, Srikant
dc.date 2018-10-19T11:51:09.000
dc.date.accessioned 2020-06-30T05:40:41Z
dc.date.available 2020-06-30T05:40:41Z
dc.date.issued 2017-01-01
dc.description.abstract <p>Today, consumers face overwhelmingly different choices of consumption from fast fashion retailers. This consumption transforms matter and energy, and therefore, is environmentally consequential (Hiller, 2011). On average, 68 pounds of textile products per person go to landfills each year, with additional solid waste coming from packaging, cleaning, and the manufacturing process (Hiller, 2011). The fact that clothing is consumed by everyone, every day, making it even critical to address its repercussions on our environment. While consumers are becoming aware of alternates such as recycle, re-use, donate, and buy second-hand clothing; they still need to have a broader knowledge of benefits of sustainable consumption of fast fashion (here after referred to as SCFF). In this study, we explore the impact of impulse buying and hedonism on attitude and intentions toward SCFF.</p>
dc.identifier archive/lib.dr.iastate.edu/itaa_proceedings/2017/presentations/151/
dc.identifier.articleid 2358
dc.identifier.contextkey 11665106
dc.identifier.s3bucket isulib-bepress-aws-west
dc.identifier.submissionpath itaa_proceedings/2017/presentations/151
dc.identifier.uri https://dr.lib.iastate.edu/handle/20.500.12876/51826
dc.relation.ispartofseries International Textile and Apparel Association (ITAA) Annual Conference Proceedings
dc.source.bitstream archive/lib.dr.iastate.edu/itaa_proceedings/2017/presentations/151/SSR_Bhardwaj_Sustainable_20Fashion_20Consumption.pdf|||Fri Jan 14 20:35:53 UTC 2022
dc.subject.disciplines Fashion Business
dc.subject.disciplines Fashion Design
dc.subject.disciplines Fiber, Textile, and Weaving Arts
dc.title The Role of Impulse Buying, Hedonism, and Consumer Knowledge Towards Sustainable Consumption of Fast Fashion
dc.type event
dc.type.genre event
dspace.entity.type Publication
relation.isSeriesOfPublication 5d0f3f8c-2190-47b2-bb58-b59e2d1740d5
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