Luxury Fashion Consumption: The Interplay of Guilt and Pleasure

Date
2015-11-11
Authors
Ki, Chung-Wha
Lee, Kang-Bok
Kim, Youn-Kyung
Major Professor
Advisor
Committee Member
Journal Title
Journal ISSN
Volume Title
Publisher
Altmetrics
Authors
Research Projects
Organizational Units
Journal Issue
Series
Department
Abstract

We draw on the Affect Balance Theory to (a) explore whether two distinct modes of luxury consumption (i.e., conspicuous consumption and style consumption) are related to pleasure (i.e., positive affect) and guilt (i.e., negative affect); and (b) determine whether pleasure and guilt interplay to make interactive impacts, as well as independent impacts, on consumers’ repurchase intention.

Comments
Description
Keywords
Citation
DOI
Source