Luxury Fashion Consumption: The Interplay of Guilt and Pleasure

dc.contributor.author Ki, Chung-Wha
dc.contributor.author Lee, Kang-Bok
dc.contributor.author Kim, Youn-Kyung
dc.date 2018-10-19T02:32:43.000
dc.date.accessioned 2020-06-30T05:33:40Z
dc.date.available 2020-06-30T05:33:40Z
dc.date.issued 2015-11-11
dc.description.abstract <p>We draw on the Affect Balance Theory to (a) explore whether two distinct modes of luxury consumption (i.e., conspicuous consumption and style consumption) are related to pleasure (i.e., positive affect) and guilt (i.e., negative affect); and (b) determine whether pleasure and guilt interplay to make interactive impacts, as well as independent impacts, on consumers’ repurchase intention.</p>
dc.identifier archive/lib.dr.iastate.edu/itaa_proceedings/2015/posters/111/
dc.identifier.articleid 1226
dc.identifier.contextkey 9269427
dc.identifier.s3bucket isulib-bepress-aws-west
dc.identifier.submissionpath itaa_proceedings/2015/posters/111
dc.identifier.uri https://dr.lib.iastate.edu/handle/20.500.12876/50799
dc.relation.ispartofseries International Textile and Apparel Association (ITAA) Annual Conference Proceedings
dc.source.bitstream archive/lib.dr.iastate.edu/itaa_proceedings/2015/posters/111/SPA_Ki_InterplayofLuxuryConsumptionGuilt.pdf|||Fri Jan 14 18:42:20 UTC 2022
dc.title Luxury Fashion Consumption: The Interplay of Guilt and Pleasure
dc.type event
dc.type.genre event
dspace.entity.type Publication
relation.isSeriesOfPublication 5d0f3f8c-2190-47b2-bb58-b59e2d1740d5
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