A case study of customer motivation in boutique hotels in Xiamen, China using push-pull theory

dc.contributor.advisor Liang Tang
dc.contributor.author Wang, Tao
dc.contributor.department Apparel, Events and Hospitality Management
dc.date 2018-07-21T08:31:04.000
dc.date.accessioned 2020-06-30T02:51:00Z
dc.date.available 2020-06-30T02:51:00Z
dc.date.copyright Tue Jan 01 00:00:00 UTC 2013
dc.date.embargo 2015-07-30
dc.date.issued 2013-01-01
dc.description.abstract <p>This study was conducted to understand push and pull factors that motivate guests to choose to stay at a boutique hotel in Xiamen, China. The concept of boutique hotels and their rapid expansion worldwide has been noticed by the industry and academics for several decades. The research objective of this study was to establish a framework for push and pull motivation factors for consumers to stay at local boutique hotels in Xiamen. This study represents the first attempt to use push and pull theory, which has been widely discussed in tourism literature, to ascertain motivation of guests to visit boutique hotels. Descriptive statistical analysis was used to present boutique hotel guest profile. Exploratory factor analysis was conducted to reveal the underlying themes of motivation reported by respondents. The principal component analysis revealed three factors in push motivation and two factors in pull motivation. More specifically, "Uniqueness-seeking", "Interpersonal experience", and "Social networking" were derived from push motivation, whereas "Decoration & theme", "Site value" were revealed from pull motivation. This study also identified the difference across socio-demographic features of the guests in boutique hotels on push and pull motivation factors. Significant differences on the push and pull factors were found in age, marital status, and income. The findings of this research may provide useful information regarding customer motivation factors which could benefit hotel managers for designing marketing strategies such as targeting, packaging, and advertisement.</p>
dc.format.mimetype application/pdf
dc.identifier archive/lib.dr.iastate.edu/etd/13623/
dc.identifier.articleid 4630
dc.identifier.contextkey 5050464
dc.identifier.s3bucket isulib-bepress-aws-west
dc.identifier.submissionpath etd/13623
dc.identifier.uri https://dr.lib.iastate.edu/handle/20.500.12876/27810
dc.language.iso en
dc.source.bitstream archive/lib.dr.iastate.edu/etd/13623/Wang_iastate_0097M_14003.pdf|||Fri Jan 14 19:57:16 UTC 2022
dc.subject.disciplines Business
dc.title A case study of customer motivation in boutique hotels in Xiamen, China using push-pull theory
dc.type article
dc.type.genre thesis
dspace.entity.type Publication
relation.isOrgUnitOfPublication 5960a20b-38e3-465c-a204-b47fdce6f6f2
thesis.degree.level thesis
thesis.degree.name Master of Science
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