Impact of Consumers' Risk Perceptions to Product Performance on Channel Usage Behavior in Relation to Online Apparel Shopping

dc.contributor.author Yu, Ui-Jeen
dc.contributor.author Cho, Eun-Joo
dc.date 2018-10-19T06:03:31.000
dc.date.accessioned 2020-06-30T05:34:17Z
dc.date.available 2020-06-30T05:34:17Z
dc.date.issued 2015-11-11
dc.description.abstract <p>Consumers’ information search and purchase intentions toward online versus offline stores may be influenced, depending upon their risk perception to product performance. Consumers’ channel usage behaviors, such as information search offline before purchase online, will be influenced by consumers’ risk perceptions to product performance. Little research has investigated how consumers’ risk perceptions to product performance–visual, tactile, and trial risks—relate to their channel use behavior—information search offline and purchase intention online—across multi-channels.</p>
dc.identifier archive/lib.dr.iastate.edu/itaa_proceedings/2015/posters/65/
dc.identifier.articleid 1180
dc.identifier.contextkey 9269379
dc.identifier.s3bucket isulib-bepress-aws-west
dc.identifier.submissionpath itaa_proceedings/2015/posters/65
dc.identifier.uri https://dr.lib.iastate.edu/handle/20.500.12876/50892
dc.source.bitstream archive/lib.dr.iastate.edu/itaa_proceedings/2015/posters/65/MVP_Yu_PerceivedRiskChannelUsage.pdf|||Sat Jan 15 01:23:39 UTC 2022
dc.title Impact of Consumers' Risk Perceptions to Product Performance on Channel Usage Behavior in Relation to Online Apparel Shopping
dc.type event
dc.type.genre event
dspace.entity.type Publication
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