Beef Quality Assurance “Down Under”
Australia exports approximately 60 percent of its beef production and New Zealand exports 85 percent. Because they depend on a diverse set of export customers, these countries are developing quality assurance programs that differentiate their beef in domestic and global markets and assure that the product is safe and meets individual customers’ needs. Whereas most U.S. producers think of quality in terms of USDA grades (Prime, Choice, Select), Australian and New Zealand supply chains strive to meet the mark of quality as defined by their customers. To break out of the commodity market, supply chains in the two countries typically provide additional information about their products and strive to differentiate them from those of their competitors.