Beef Quality Assurance “Down Under”

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2015-08-10
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Center for Agricultural and Rural Development

The Center for Agricultural and Rural Development (CARD) conducts innovative public policy and economic research on agricultural, environmental, and food issues. CARD uniquely combines academic excellence with engagement and anticipatory thinking to inform and benefit society.

CARD researchers develop and apply economic theory, quantitative methods, and interdisciplinary approaches to create relevant knowledge. Communication efforts target state and federal policymakers; the research community; agricultural, food, and environmental groups; individual decision-makers; and international audiences.

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Australia exports approximately 60 percent of its beef production and New Zealand exports 85 percent. Because they depend on a diverse set of export customers, these countries are developing quality assurance programs that differentiate their beef in domestic and global markets and assure that the product is safe and meets individual customers’ needs. Whereas most U.S. producers think of quality in terms of USDA grades (Prime, Choice, Select), Australian and New Zealand supply chains strive to meet the mark of quality as defined by their customers. To break out of the commodity market, supply chains in the two countries typically provide additional information about their products and strive to differentiate them from those of their competitors.

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