The effects of advertisements using the endorsements of culturally-congruent spokespersons on consumer attitude and purchase intention
Date
2007-01-01
Authors
Lu, Mingxue
Major Professor
Advisor
Suman Lee
Committee Member
Journal Title
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Volume Title
Publisher
Altmetrics
Abstract
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Is Version Of
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Academic or Administrative Unit
Type
thesis
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Copyright
Mon Jan 01 00:00:00 UTC 2007