The effects of advertisements using the endorsements of culturally-congruent spokespersons on consumer attitude and purchase intention
Date
2007-01-01
Authors
Lu, Mingxue
Major Professor
Advisor
Suman Lee
Committee Member
Journal Title
Journal ISSN
Volume Title
Publisher
Altmetrics
Authors
Research Projects
Organizational Units
Organizational Unit
Journal Issue
Is Version Of
relationships.hasVersion
Series
Department
Greenlee School of Journalism and Communication
Abstract
Comments
Description
Keywords
Citation
Source
Keywords
Journalism and mass communication;
Copyright
Mon Jan 01 00:00:00 UTC 2007