An Implicit approach to object valuation and psychological ownership

dc.contributor.advisor Bethany J. Weber Yeung, Kam Leung
dc.contributor.department Psychology 2018-08-11T10:12:18.000 2020-06-30T02:43:36Z 2020-06-30T02:43:36Z Sun Jan 01 00:00:00 UTC 2012 2013-06-05 2012-01-01
dc.description.abstract <p>This study examined the role of ownership in the endowment effect. It used the Implicit Association Test to investigate the influence of effort cues on psychological ownership and object monetary valuation. It also examined whether factual ownership or loss aversion contributed to the endowment effect. Pariticipants were either given a pen or not and either squeezed a stress ball or held it. They actually sold or purcahsed the pen, giving both selling and buying price for another person and either selling (owner) or buying (non-owner) price for themselves. Results support both loss aversion and psychological ownership but not factual ownership.</p>
dc.format.mimetype application/pdf
dc.identifier archive/
dc.identifier.articleid 3576
dc.identifier.contextkey 4186302
dc.identifier.s3bucket isulib-bepress-aws-west
dc.identifier.submissionpath etd/12569
dc.language.iso en
dc.source.bitstream archive/|||Fri Jan 14 19:24:34 UTC 2022
dc.subject.disciplines Advertising and Promotion Management
dc.subject.disciplines Economics
dc.subject.disciplines Marketing
dc.subject.disciplines Psychology
dc.subject.keywords endowment effect
dc.subject.keywords implicit measure
dc.subject.keywords loss aversion
dc.subject.keywords object valuation
dc.subject.keywords psychological ownership
dc.title An Implicit approach to object valuation and psychological ownership
dc.type article
dc.type.genre thesis
dspace.entity.type Publication
relation.isOrgUnitOfPublication 796236b3-85a0-4cde-b154-31da9e94ed42 thesis Master of Science
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