A Framework for Facilitating Benchmarking Influence Maximization Algorithms

dc.contributor.author Hao, Xinxin
dc.contributor.department Computer Science
dc.contributor.majorProfessor Samik Basu
dc.contributor.majorProfessor Pavan Aduri
dc.date 2019-09-19T08:29:17.000
dc.date.accessioned 2020-06-30T01:34:03Z
dc.date.available 2020-06-30T01:34:03Z
dc.date.copyright Tue Jan 01 00:00:00 UTC 2019
dc.date.issued 2019-01-01
dc.description.abstract <p>With the proliferation of social networks, viral marketing has become a viable and effective marketing strategy, one where a relatively small group of individuals can help shape public opinion about products. Central to this strategy is the existence of influencers, individuals whose influence or impact on the entire network is significant. In this context, the underlying challenge is to identify influencers or more precisely, the impact of the influencers. In general terms, given a network G representing the social connection/influence between entities and an integer k, the problem is to compute the set of k individuals who can maximally influence the network. The spread of influence is probabilistically modeled by the likelihood of one individual getting influenced by his/her neighbor(s), and the influencing a network corresponds to the number of the individuals impacted by the spread. The problem, in general, is NP-Hard and several approximation methods (and pure heuristics) have been proposed to address the problem. Due to the natural dependency on various probabilistic parameters, it is often difficult (if not impossible) to decide the relative strengths and weaknesses of these existing methods.</p> <p>The objective of this creative component to develop a framework such that existing and new methods can be deployed and evaluated in terms of the quality and efficiency in a uniform fashion, with a clear presentation of the parameter-dependencies. Central to the framework are (a) easily translatable format for the input from a widely-used SNAP data repository, (b) clearly identifiable parameters in the form of a configuration file, and (c) a uniform format for output file for various influence maximization solutions.The framework is also modular in nature allowing for easy maintainability and extensibility.</p>
dc.format.mimetype None
dc.identifier archive/lib.dr.iastate.edu/creativecomponents/314/
dc.identifier.articleid 1251
dc.identifier.contextkey 14336702
dc.identifier.s3bucket isulib-bepress-aws-west
dc.identifier.submissionpath creativecomponents/314
dc.identifier.uri https://dr.lib.iastate.edu/handle/20.500.12876/16861
dc.subject.disciplines Computer Sciences
dc.subject.keywords Influence Maximization
dc.subject.keywords framework
dc.title A Framework for Facilitating Benchmarking Influence Maximization Algorithms
dc.type article
dc.type.genre creativecomponent
dspace.entity.type Publication
relation.isOrgUnitOfPublication f7be4eb9-d1d0-4081-859b-b15cee251456
thesis.degree.discipline Computer Science
thesis.degree.level creativecomponent