Self-Identity, Ethical Obligation, and Fair Trade Consumption Among Consumers in an Emerging Fair-Trade Market

dc.contributor.author Shin, Yeun Wook
dc.contributor.author Ma, Yoon Jin
dc.contributor.author Koh, Ae-Ran
dc.date 2018-10-19T06:23:34.000
dc.date.accessioned 2020-06-30T05:39:17Z
dc.date.available 2020-06-30T05:39:17Z
dc.date.issued 2017-01-01
dc.description.abstract <p>Based on the modified theory of planned behavior, this study aimed to explore consumer characteristics by focusing on social images and beliefs such as self-identity and ethical obligations, socially responsible consumption, and fair-trade beliefs from their previous purchase experience of fair-trade products. The data was collected from a convenient sample of 276 Korean consumer panels recruited through an independent marketing research company. There were significant differences in self-identification, ethical obligation, beliefs about fair practice, and socially responsible consumption behaviors, particularly on supporting responsible and cause-related products, purchasing local products, and helping small businesses, between fair-trade products purchasers and non-purchasers.</p>
dc.identifier archive/lib.dr.iastate.edu/itaa_proceedings/2017/posters/149/
dc.identifier.articleid 2088
dc.identifier.contextkey 11601923
dc.identifier.s3bucket isulib-bepress-aws-west
dc.identifier.submissionpath itaa_proceedings/2017/posters/149
dc.identifier.uri https://dr.lib.iastate.edu/handle/20.500.12876/51626
dc.relation.ispartofseries International Textile and Apparel Association (ITAA) Annual Conference Proceedings
dc.source.bitstream archive/lib.dr.iastate.edu/itaa_proceedings/2017/posters/149/SSR_Shin_Emerging_20Market.pdf|||Fri Jan 14 20:28:27 UTC 2022
dc.subject.disciplines Fashion Business
dc.subject.disciplines Fashion Design
dc.subject.disciplines Fiber, Textile, and Weaving Arts
dc.title Self-Identity, Ethical Obligation, and Fair Trade Consumption Among Consumers in an Emerging Fair-Trade Market
dc.type event
dc.type.genre event
dspace.entity.type Publication
relation.isSeriesOfPublication 5d0f3f8c-2190-47b2-bb58-b59e2d1740d5
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