Communicating Candidate Image on Instagram Halverson, Erin
dc.contributor.committeeMember Dimitrova, Daniela
dc.contributor.committeeMember Kedrowski, Karen
dc.contributor.majorProfessor Winfrey, Kelly 2022-06-08T15:40:08Z 2022-06-08T15:40:08Z 2022 2022-05
dc.description.abstract Instagram is an essential campaign communication tool due to the significant amount of reach that can be generated on the platform. Through shares, comments, likes, and messaging, campaigns can reach untapped audiences. This includes new and first time voters. Instagram can be used to increase reach and promote brand awareness, and also to share a strategically crafted candidate image. In a moments’ notice, candidates can post photos from an event, go behind the scenes at the office, or engage with voters on the platform. The instantaneous and visual nature of Instagram makes the platform an inexpensive, efficient, and effective tool for campaign communication. The best practices in this guide are intended to assist in content creation for and maintenance of candidate Instagram accounts. These recommendations are based on industry best practices and are written for Instagram, but can be broadly adapted for use on other visually focused media platforms.
dc.language.iso en_US
dc.rights.holder Erin Halverson
dc.subject.disciplines DegreeDisciplines::Social and Behavioral Sciences::Communication::Social Media
dc.subject.keywords Candidate image
dc.subject.keywords Instagram
dc.subject.keywords Political communication
dc.subject.keywords Social Media
dc.subject.keywords Political campaign
dc.title Communicating Candidate Image on Instagram
dc.type Text
dc.type.genre creativecomponent
dspace.entity.type Publication Greenlee School of Journalism and Communication Journalism and Mass Communication Masters Master of Arts/Master of Science
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