Marketing Your Equine Business: A Curriculum for Extension Programming

dc.contributor.author Zwiefel, Sarah
dc.contributor.department Agricultural Education and Studies
dc.contributor.majorProfessor Dr. Scott Smalley
dc.date 2021-01-08T15:02:45.000
dc.date.accessioned 2021-02-25T00:04:23Z
dc.date.available 2021-02-25T00:04:23Z
dc.date.copyright Wed Jan 01 00:00:00 UTC 2020
dc.date.embargo 2020-11-04
dc.date.issued 2020-01-01
dc.description.abstract <p>Very few equine marketing programs exist today. This program is designed to provide in-depth ideas and plans for marketing both equine and equine businesses. The material learned in this course will provide benefit to a wide variety of equine business people who want to improve their marketing plans and skills. This program is designed to be a four-week program, three hours each session, for a total of twelve hours of education. The modules will balance marketing equines and marketing equine businesses to ensure that there is beneficial information for all participants no matter what their specific goals are.</p> <p>There are several goals for the audience of this program. This program will equip individuals with tools to find more profitability from their equine business. It will provide equine business owners with resources to improve how they market their horses and equine business and connect equine people with other horse owners for networking. Upon completion of the program, participants should be able to locate multiple avenues for their horses and/or business after the completion of the modules, design and write advertisements for their horses and business after completion of the modules, take eye-catching photos of their horses and business upon completion of module 4 and recognize how successful marketing can increase profitability for their business upon completion of the modules.</p>
dc.format.mimetype PDF
dc.identifier archive/lib.dr.iastate.edu/creativecomponents/693/
dc.identifier.articleid 1687
dc.identifier.contextkey 20083650
dc.identifier.s3bucket isulib-bepress-aws-west
dc.identifier.submissionpath creativecomponents/693
dc.identifier.uri https://dr.lib.iastate.edu/handle/20.500.12876/93813
dc.source.bitstream archive/lib.dr.iastate.edu/creativecomponents/693/Creative_Component_Final_Corrected.pdf|||Sat Jan 15 01:31:02 UTC 2022
dc.subject.disciplines Adult and Continuing Education
dc.subject.keywords Marketing
dc.subject.keywords Equine
dc.subject.keywords Extension
dc.subject.keywords Programming
dc.subject.keywords Horses
dc.subject.keywords Agriculture
dc.title Marketing Your Equine Business: A Curriculum for Extension Programming
dc.type article
dc.type.genre creativecomponent
dspace.entity.type Publication
relation.isOrgUnitOfPublication 63e3ba64-a7a5-422b-97a2-decb3486fb95
thesis.degree.discipline Agricultural Education
thesis.degree.level creativecomponent
File
Original bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
Creative_Component_Final_Corrected.pdf
Size:
515.05 KB
Format:
Adobe Portable Document Format
Description: