The Farm Management Extension Audience of 2030
During the halftime of his son’s football game, Farmer Brown asks his smartphone for a real-time cost-effectiveness analysis of three alternative treatments to suppress weeds in two acres over the Missouri River, where remote imagery technology identified weed pressure trending up and nearing 90% of the acre- and corn-stage-specific weed threshold. The device calculates real-time partial budget analyses using acre-specific weather forecasts, soil conditions, labor and machinery costs, corn growth stage and projected yields, weed species, and cutting-edge technology to respond with information about the cost-effectiveness of reducing weed pressure to 75%, 80%, and 85% of the threshold as well as leaving it at 90% or letting increase to the threshold before treatment. Mr. Brown activates his remote office via voice recognition and submits a request for the automated system to implement the most cost-effective option. After receiving immediate confirmation that his selection will be implemented within 24 hours, he is ready to continue rooting for his son’s team.
This article is published as Plastina, A., K. Leibold, and M. Stockton. 2019. "The Farm Management Extension Audience of 2030." Choices. Quarter 2. Available online: http://www.choicesmagazine.org/choices-magazine/theme-articles/the-future-of-farm-management-extension/the-farm-management-extension-audience-of-2030. Posted with permission.