The Farm Management Extension Audience of 2030

dc.contributor.author Plastina, Alejandro
dc.contributor.author Leibold, Kelvin
dc.contributor.author Stockton, Matthew
dc.contributor.author Plastina, Alejandro
dc.contributor.department Economics
dc.contributor.department Extension and Outreach
dc.date 2019-08-15T13:52:05.000
dc.date.accessioned 2020-06-30T02:08:51Z
dc.date.available 2020-06-30T02:08:51Z
dc.date.copyright Tue Jan 01 00:00:00 UTC 2019
dc.date.issued 2019-01-01
dc.description.abstract <p>During the halftime of his son’s football game, Farmer Brown asks his smartphone for a real-time cost-effectiveness analysis of three alternative treatments to suppress weeds in two acres over the Missouri River, where remote imagery technology identified weed pressure trending up and nearing 90% of the acre- and corn-stage-specific weed threshold. The device calculates real-time partial budget analyses using acre-specific weather forecasts, soil conditions, labor and machinery costs, corn growth stage and projected yields, weed species, and cutting-edge technology to respond with information about the cost-effectiveness of reducing weed pressure to 75%, 80%, and 85% of the threshold as well as leaving it at 90% or letting increase to the threshold before treatment. Mr. Brown activates his remote office via voice recognition and submits a request for the automated system to implement the most cost-effective option. After receiving immediate confirmation that his selection will be implemented within 24 hours, he is ready to continue rooting for his son’s team.</p>
dc.description.comments <p>This article is published as Plastina, A., K. Leibold, and M. Stockton. 2019. "The Farm Management Extension Audience of 2030." Choices. Quarter 2. Available online: <a href="http://www.choicesmagazine.org/choices-magazine/theme-articles/the-future-of-farm-management-extension/the-farm-management-extension-audience-of-2030" target="_blank">http://www.choicesmagazine.org/choices-magazine/theme-articles/the-future-of-farm-management-extension/the-farm-management-extension-audience-of-2030</a>. Posted with permission.</p>
dc.format.mimetype application/pdf
dc.identifier archive/lib.dr.iastate.edu/econ_las_pubs/661/
dc.identifier.articleid 1673
dc.identifier.contextkey 14755210
dc.identifier.s3bucket isulib-bepress-aws-west
dc.identifier.submissionpath econ_las_pubs/661
dc.identifier.uri https://dr.lib.iastate.edu/handle/20.500.12876/21899
dc.language.iso en
dc.source.bitstream archive/lib.dr.iastate.edu/econ_las_pubs/661/2019_Plastina_FarmManagement.pdf|||Sat Jan 15 01:25:49 UTC 2022
dc.subject.disciplines Agribusiness
dc.subject.disciplines Agricultural Education
dc.subject.disciplines Agriculture
dc.subject.disciplines Technology and Innovation
dc.subject.disciplines University Extension
dc.subject.keywords Extension clientele
dc.subject.keywords Farm management
dc.subject.keywords Technology
dc.title The Farm Management Extension Audience of 2030
dc.type article
dc.type.genre article
dspace.entity.type Publication
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