Perceived Usefulness and Perceived Ease of Use of New Technologies Described by Chinese Textile and Apparel Firm Owners and Managers

dc.contributor.author Wang, Baolu
dc.contributor.author Ha-Brookshire, Jung
dc.date 2018-12-12T19:49:01.000
dc.date.accessioned 2020-06-30T05:42:45Z
dc.date.available 2020-06-30T05:42:45Z
dc.date.issued 2018-01-01
dc.description.abstract <p>In order to assess the Textile and Apparel firms' technology acceptance behavior, semi-structured in-depth interviews were conducted in this paper. A total of 13 firm owners/senior managers from 13 different Chinese Textile and Apparel firms were interviewed by the researchers. Two major themes of perceived usefulness and three themes of perceived ease of use were generated from this study, working as fundamental determinants of firms' technology acceptance. The study findings highlight the need for new ways to measure perceived usefulness and perceived ease of use that could successfully assess Textile and Apparel firms' determinants of new technology acceptance, which will further develop appropriate technology acceptance model at the firm level.</p>
dc.identifier archive/lib.dr.iastate.edu/itaa_proceedings/2018/posters/60/
dc.identifier.articleid 3080
dc.identifier.contextkey 13197758
dc.identifier.s3bucket isulib-bepress-aws-west
dc.identifier.submissionpath itaa_proceedings/2018/posters/60
dc.identifier.uri https://dr.lib.iastate.edu/handle/20.500.12876/52120
dc.relation.ispartofseries International Textile and Apparel Association (ITAA) Annual Conference Proceedings
dc.source.bitstream archive/lib.dr.iastate.edu/itaa_proceedings/2018/posters/60/TAI_Wang_Perceived_Usefulness_and_Perceived_Ease_of_Use__RES.doc|||Sat Jan 15 01:14:21 UTC 2022
dc.source.bitstream archive/lib.dr.iastate.edu/itaa_proceedings/2018/posters/60/auto_convert.pdf|||Sat Jan 15 01:14:23 UTC 2022
dc.subject.disciplines Business Administration, Management, and Operations
dc.subject.disciplines Fashion Business
dc.subject.disciplines Technology and Innovation
dc.title Perceived Usefulness and Perceived Ease of Use of New Technologies Described by Chinese Textile and Apparel Firm Owners and Managers
dc.type event
dc.type.genre poster
dspace.entity.type Publication
relation.isSeriesOfPublication 5d0f3f8c-2190-47b2-bb58-b59e2d1740d5
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