A Survey of Current Consumer Technology Use for Apparel Shopping
Over the last decade, as e-commerce has grown, researchers have found different shopper motivations for online clothing purchases. Watchravesringkan and Shim (2003) found that shoppers who intended to search the Internet for product information were also more likely to make an online purchase. Goldsmith and Flynn (2004) identified the level of a consumer’s Internet innovativeness as a key motivator of online purchasing, followed by a consumer’s experience with catalogue shopping. However, Kwon & Noh (2010) found that Internet experience was not a strong influence on online apparel purchase intent for mature consumers, but rather their perceived benefits from products and prices available online.