A Survey of Current Consumer Technology Use for Apparel Shopping

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2013-01-01
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Lewis, Tasha
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International Textile and Apparel Association (ITAA) Annual Conference Proceedings
Iowa State University Conferences and Symposia

The first national meeting of textile and clothing professors took place in Madison, Wisconsin in June 1959. With a mission to advance excellence in education, scholarship and innovation, and their global applications, the International Textile and Apparel Association (ITAA) is a professional and educational association of scholars, educators, and students in the textile, apparel, and merchandising disciplines in higher education.

This site provides free, public access to the ITAA annual conference proceedings beginning in 2015. Previous proceedings can be found by following the "Additional ITAA Proceedings" link on the left sidebar of this page.

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Over the last decade, as e-commerce has grown, researchers have found different shopper motivations for online clothing purchases. Watchravesringkan and Shim (2003) found that shoppers who intended to search the Internet for product information were also more likely to make an online purchase. Goldsmith and Flynn (2004) identified the level of a consumer’s Internet innovativeness as a key motivator of online purchasing, followed by a consumer’s experience with catalogue shopping. However, Kwon & Noh (2010) found that Internet experience was not a strong influence on online apparel purchase intent for mature consumers, but rather their perceived benefits from products and prices available online.

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