Growing El Zapote Gourmet Coffee

dc.contributor.author Seibel, Emily
dc.contributor.department Marketing
dc.date 2020-09-18T12:34:19.000
dc.date.accessioned 2021-02-26T00:33:06Z
dc.date.available 2021-02-26T00:33:06Z
dc.date.issued 2019-01-01
dc.description.abstract <p>In the recent transition from operating as a church mission to becoming their own not-for-profit corporation, Café El Zapote now has vast opportunities to begin growing. They have used traditional marketing efforts such as paper advertisements in church newsletters and Facebook to promote their mission to this point. They sell ground one-pound bags at church services along with a small amount of beans sold to a local roaster. The current challenge they are facing is what direction to take in order to grow their market presence at a sustainable rate with their current resource constraints. I provide three recommendations to Café El Zapote focus on in the coming year of 2019: (1) target new green whole bean buyers, (2) implement new forecasting methods, and (3) focus on building brand awareness in order to launch an e-commerce platform down the road.</p>
dc.format.mimetype application/pdf
dc.identifier archive/lib.dr.iastate.edu/honors_posters/201904/projects/22/
dc.identifier.articleid 1316
dc.identifier.contextkey 19423785
dc.identifier.s3bucket isulib-bepress-aws-west
dc.identifier.submissionpath honors_posters/201904/projects/22
dc.identifier.uri https://dr.lib.iastate.edu/handle/20.500.12876/96397
dc.source.bitstream archive/lib.dr.iastate.edu/honors_posters/201904/projects/22/Seibel__Emily.pdf|||Fri Jan 14 22:41:36 UTC 2022
dc.title Growing El Zapote Gourmet Coffee
dc.type event
dc.type.genre event
dspace.entity.type Publication
relation.isOrgUnitOfPublication 23a1a1c4-febe-4b31-bc8d-aa1e018aead9
thesis.degree.discipline Marketing
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