Changes in the Outdoor Wear Market: Focused on the South Korean Market In, Ye-Jin Shin, HyunJu Seo, Hyun-Jin Lee, Hyun-Jung Lee, Kyu-Hye 2018-10-19T00:36:05.000 2020-06-30T05:36:18Z 2020-06-30T05:36:18Z 2016-11-09
dc.description.abstract <p>People have become interested in wellness and health, which has led to well-being trends and increased participation in activities. Therefore, the outdoor wear market has shown growth for several years. However, the outdoor wear market of South Korea is becoming saturated. Moreover, Outdoor wear consumers are tired of same design products. The sportswear companies are trying to develop "athleisure" products. Therefore, it is time to develop outdoor products for emotional approach. According to results, when consumers purchase outdoor wear, they consider the functionality of the materials more than they do when purchasing ordinary clothes. Outdoor wear consumers' pursued images were classified into three types: urban, minimalist, and active. Outdoor wear selection criteria were classified into two types: instrumental function and expressive function. Outdoor wear brands need to qualify their products functionally and meet their segmented consumers' demands by developing products depending on their image from the planning stage.</p>
dc.identifier archive/
dc.identifier.articleid 1657
dc.identifier.contextkey 10440055
dc.identifier.s3bucket isulib-bepress-aws-west
dc.identifier.submissionpath itaa_proceedings/2016/posters/10
dc.source.bitstream archive/|||Fri Jan 14 18:08:47 UTC 2022
dc.subject.disciplines Fashion Design
dc.title Changes in the Outdoor Wear Market: Focused on the South Korean Market
dc.type event
dc.type.genre event
dspace.entity.type Publication
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