Experience Economy Strategies: Adding Value to Small Rural Businesses

dc.contributor.author Fiore, Ann
dc.contributor.author Niehm, Linda
dc.contributor.author Fiore, Ann
dc.contributor.author Oh, Haemoon
dc.contributor.author Jeong, Miyoung
dc.contributor.author Hausafus, Cheryl
dc.contributor.department Apparel, Events and Hospitality Management
dc.date 2020-12-29T15:15:44.000
dc.date.accessioned 2021-02-24T18:34:47Z
dc.date.available 2021-02-24T18:34:47Z
dc.date.copyright Mon Jan 01 00:00:00 UTC 2007
dc.date.issued 2007-04-01
dc.description.abstract <p>Many Extension programs designed to enhance rural economic development have focused on development of value-added goods, particularly agricultural goods. The Experience Economy perspective suggests that economic development should also include value-added consumer experiences offered by an array of small rural businesses, such as retail, hospitality, tourism, and restaurant establishments. This article introduces Experience Economy strategies and elements of business offerings that create experiential value and provides a tool to help small business operators assess and enhance their experiential offerings that generate value for consumers.</p>
dc.description.comments <p>This article is published as Fiore, A.M., Niehm, L., Oh, H., Jeong, M., & Hausafus, C. Experience economy strategies: Adding value to small rural businesses. Journal of Extension, 45 (2). Available at http://www.joe.org/joe/2007april/iw4.shtml. Posted with permission. </p>
dc.format.mimetype application/pdf
dc.identifier archive/lib.dr.iastate.edu/aeshm_pubs/142/
dc.identifier.articleid 1142
dc.identifier.contextkey 20858698
dc.identifier.s3bucket isulib-bepress-aws-west
dc.identifier.submissionpath aeshm_pubs/142
dc.identifier.uri https://dr.lib.iastate.edu/handle/20.500.12876/93045
dc.language.iso en
dc.source.bitstream archive/lib.dr.iastate.edu/aeshm_pubs/142/2007_FioreAM_Experience_Economy_Strategies.pdf|||Fri Jan 14 20:16:13 UTC 2022
dc.subject.disciplines Entrepreneurial and Small Business Operations
dc.subject.disciplines Fashion Business
dc.subject.disciplines Fashion Design
dc.subject.disciplines Fiber, Textile, and Weaving Arts
dc.title Experience Economy Strategies: Adding Value to Small Rural Businesses
dc.type article
dc.type.genre article
dspace.entity.type Publication
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relation.isOrgUnitOfPublication 5960a20b-38e3-465c-a204-b47fdce6f6f2
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