The Expanding U.S. Market for Fresh Produce
Date
Authors
Major Professor
Advisor
Committee Member
Journal Title
Journal ISSN
Volume Title
Publisher
Authors
Research Projects
Organizational Units
The Center for Agricultural and Rural Development (CARD) conducts innovative public policy and economic research on agricultural, environmental, and food issues. CARD uniquely combines academic excellence with engagement and anticipatory thinking to inform and benefit society.
CARD researchers develop and apply economic theory, quantitative methods, and interdisciplinary approaches to create relevant knowledge. Communication efforts target state and federal policymakers; the research community; agricultural, food, and environmental groups; individual decision-makers; and international audiences.
Journal Issue
Is Version Of
Versions
Series
Department
Abstract
The U.S. Center for Nutrition Policy and Promotion urges consumers to eat between five and nine servings of fresh fruits and vegetables per day. Not all consumers are reaching that goal, but per capita consumption of fresh produce is steadily increasing (see Figure 1). Between 1980 and 2001, per capita consumption of fresh fruits increased by 19 percent and consumption of vegetables (including potatoes) increased by 29 percent. At the same time, new technologies to extend shelf life and new trade agreements have increasingly allowed imports of fresh produce to fill gaps where domestic supplies are too small and domestic products are out of season.