Little is know about the types of relationships that individuals pursue through the use of Internet personal ads. This study uses a sample of 463 self-selected Internet personal ad users to examine how gender, age, marital status, and the presence or absence of children influences the type of relationship sought through Internet dating sites. Multinominal logistic regression is used to make three different relationship type comparisons: casual sex partner versus long-term relationship, platonic relationship versus long-term relationship, and platonic relationship versus casual sex partner. Men had significantly greater odds of looking for a casual sex partner versus a long-term relationship when compared to women. Additionally, males had significantly greater odds of looking for a casual sex partner versus a platonic relationship when compared to women. Cohabiting and married individuals showed greater odds of seeking a casual sex partner versus a long-term partner and significantly lower odds of seeking a platonic relationship versus a causal sex partner when compared to never-marrieds. Age was significant only when examining platonic versus long-term relationships. No significant effects were found for those who were divorced or had children. This study is the first to systematically examine the types of relationships that individuals seek through their Internet personal ads.