There has been a significant global increase (including Korea) overweight and obese populations. Obese people are likely to encounter negative and discrimnation (e.g. Myers & Rosen, 1999), inconvenience in shopping and dissatisfied in regards to their clothing needs (e.g. Yu, Ko & Kim, in press). the process that leads to expectations and performances closeslt related to clothing purchase satisfaction of plus-size and regular-size women in Korea