Relationship of clothing attributes, self-congruity, expections and performance purchases by regular-size and plus-size Korean women

Date
2013-01-01
Authors
Ko, Sunyoung
Yu, Haekyung
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Abstract

There has been a significant global increase (including Korea) overweight and obese populations. Obese people are likely to encounter negative and discrimnation (e.g. Myers & Rosen, 1999), inconvenience in shopping and dissatisfied in regards to their clothing needs (e.g. Yu, Ko & Kim, in press). the process that leads to expectations and performances closeslt related to clothing purchase satisfaction of plus-size and regular-size women in Korea

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Self-congruity, clothing attricute, expectation, o
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