From Stout to Plus: Identifying the Evolution of Apparel Sizing for Larger Consumers from 1913 to 1993

dc.contributor.author Daniels, Mary Katherine
dc.contributor.author Ulrich, Pamela
dc.date 2018-10-22T10:56:36.000
dc.date.accessioned 2020-06-30T05:29:03Z
dc.date.available 2020-06-30T05:29:03Z
dc.date.issued 2013-01-01
dc.description.abstract <p>Ongoing discourse regarding women’s apparel sizing standards, or lack thereof, reflects a collective sense of confusion both within industry and amongst consumers (DesMarteau, 2000; Kennedy, 2009; Schofield & LaBat, 2005). This confusion over sizing has been shown to lead to consumer frustrations with the fit of clothing, with plus size consumers experiencing a great amount of difficulty (Petrov & Ashdown, 2012). Issues of apparel sizing and fit and a plus size market are not a recent phenomenon. However, discourse regarding demographic trends that contribute to this growing segment has become increasingly pertinent in recent years.</p>
dc.identifier archive/lib.dr.iastate.edu/itaa_proceedings/2013/presentations/109/
dc.identifier.articleid 2541
dc.identifier.contextkey 11934418
dc.identifier.s3bucket isulib-bepress-aws-west
dc.identifier.submissionpath itaa_proceedings/2013/presentations/109
dc.identifier.uri https://dr.lib.iastate.edu/handle/20.500.12876/50162
dc.source.bitstream archive/lib.dr.iastate.edu/itaa_proceedings/2013/presentations/109/2013_ITAA_HIS_004.pdf|||Fri Jan 14 18:30:38 UTC 2022
dc.subject.disciplines Fashion Business
dc.subject.disciplines Fashion Design
dc.subject.keywords Historic
dc.subject.keywords sizing
dc.subject.keywords women’s
dc.subject.keywords apparel
dc.title From Stout to Plus: Identifying the Evolution of Apparel Sizing for Larger Consumers from 1913 to 1993
dc.type event
dc.type.genre event
dspace.entity.type Publication
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