Sustainable Fashion: Transformable Outerwear and Shopping Orientation

Date
2017-01-01
Authors
Ma, Yoon Jin
Koo, Helen
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Abstract

The purpose of this research was to investigate preferences and expectations for transformable outerwear and the differences between them based on consumers' characteristics, including shopping orientations. The data were collected online with 273 U.S. consumers, who were asked about their shopping orientation, consumption behavior toward socially responsible apparel, preferences about transformable design options for outerwear, expected benefits, and expectations for transformable garments for sustainability. Using SPSS 23.0, the data were analyzed through descriptive analysis, Cronbach's alpha, k-means cluster analysis, and a series of independent samples t-tests. These results are expected to be beneficial for designers and manufactures that are in the process of developing transformable clothing for sustainability.

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