Consumer Response to Exterior Atmospherics at a University-Branded Merchandise Store

dc.contributor.author Hyllegard, Karen
dc.contributor.author Ogle, Jennifer
dc.contributor.author Yan, Ruoh-Nan
dc.contributor.author Kissell, Kevin
dc.date 2018-10-19T03:57:40.000
dc.date.accessioned 2020-06-30T05:34:12Z
dc.date.available 2020-06-30T05:34:12Z
dc.date.issued 2015-11-11
dc.description.abstract <p>The purpose of this study was to investigate the influence of landscaping, a store greeter, and an electronic kiosk upon college students’ responses to a university-branded and owned merchandise store located in a downtown shopping district. The research was informed by the Stimulus-Organism-Response (S-O-R) model (Mehrabian & Russell, 1974), which proposes that consumers' emotional responses to a physical store environment mediate how the environment shapes their patronage behaviors.</p>
dc.identifier archive/lib.dr.iastate.edu/itaa_proceedings/2015/posters/52/
dc.identifier.articleid 1167
dc.identifier.contextkey 9269366
dc.identifier.s3bucket isulib-bepress-aws-west
dc.identifier.submissionpath itaa_proceedings/2015/posters/52
dc.identifier.uri https://dr.lib.iastate.edu/handle/20.500.12876/50878
dc.source.bitstream archive/lib.dr.iastate.edu/itaa_proceedings/2015/posters/52/MVP_Hyllegard_ExteriorAtmospherics.pdf|||Sat Jan 15 00:46:54 UTC 2022
dc.title Consumer Response to Exterior Atmospherics at a University-Branded Merchandise Store
dc.type event
dc.type.genre event
dspace.entity.type Publication
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