The Influence of Consumer Experiences on Store Choice Criteria and Patronage Intention:
the Case Study of SPA brands
Based on an array of economic and social data as well as business trends, Pine and Gilmore (1999) agree that current consumers are concerned with engaging experiences rather than just buying goods and services. Pine and Gilmore (1999) conceptualized this new focus of consumer demand as the emerging “Experience Economy” (EE). This perspective views experiences as enhancing consumer value beyond that derived from goods and services. Pine and Gilmore (1999) proposed four experience realms of EE—entertainment, educational, escapist, and esthetic.