The Central Role of Product Beauty in Consumers’ Neuropsychological Response to the Design of Hedonic and Utilitarian Products

dc.contributor.author Chattaraman, Veena
dc.contributor.author Kim, Hyejeong
dc.contributor.author Deshpande, Gopikrishna
dc.date 2018-10-20T13:15:06.000
dc.date.accessioned 2020-06-30T05:30:45Z
dc.date.available 2020-06-30T05:30:45Z
dc.date.issued 2013-01-01
dc.description.abstract <p>Aesthetic experience and preference is not a unitary phenomenon, and is the result of affective and cognitive elements (Di Dio & Gallese, 2009). Affective response refers to the feelings and emotions experienced when interacting with or observing an object (Yeung & Wyer, 2004). Cognitive response includes the mental categorization of the product as well as productrelated beliefs such as quality, durability, and ease of use (Bloch, 1995). While studies have examined how different properties of the object contribute to perceptions of product beauty, the influence of these perception in subsequent affective and cognitive responses of consumer has been left unexamined.</p>
dc.identifier archive/lib.dr.iastate.edu/itaa_proceedings/2013/presentations/43/
dc.identifier.articleid 2416
dc.identifier.contextkey 11912266
dc.identifier.s3bucket isulib-bepress-aws-west
dc.identifier.submissionpath itaa_proceedings/2013/presentations/43
dc.identifier.uri https://dr.lib.iastate.edu/handle/20.500.12876/50393
dc.source.bitstream archive/lib.dr.iastate.edu/itaa_proceedings/2013/presentations/43/2013_ITAA_CB_009.pdf|||Sat Jan 15 00:15:15 UTC 2022
dc.subject.disciplines Fashion Business
dc.subject.disciplines Fashion Design
dc.subject.disciplines Fiber, Textile, and Weaving Arts
dc.subject.keywords Design
dc.subject.keywords complexity
dc.subject.keywords category
dc.subject.keywords fMRI
dc.title The Central Role of Product Beauty in Consumers’ Neuropsychological Response to the Design of Hedonic and Utilitarian Products
dc.type event
dc.type.genre event
dspace.entity.type Publication
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