An Institutionalized Latent Concept, Cosmopolitan Consumer Orientation, as a Predictor of Sustainable Apparel Consumption

dc.contributor.author Gil, Maria
dc.contributor.author Su, Jin
dc.date 2018-10-20T07:43:01.000
dc.date.accessioned 2020-06-30T05:41:10Z
dc.date.available 2020-06-30T05:41:10Z
dc.date.issued 2017-01-01
dc.description.abstract <p>This latent concept is scarcely used in the study of the apparel and textiles context. It has been argued that a cosmopolitan approach incorporates a more ethical, citizenship perspective, thus more responsible contribution in a global community that is not limited by country borders. To explore the potential of identifying a cosmopolitan consumer segment with positive disposition towards sustainability, this study proposes a conceptual framework to position the concept of consumer cosmopolitanism in the apparel context as a predictor of intention to purchase sustainable apparel. Firms could benefit from the knowledge that this framework provide in order to adjust consumer messages and supply chains as trends indicate that sustainability is a launch pad to reach environmentally conscious consumers and to enhance the overall brand image in developed countries. From an academic perspective, an analysis of clusters of cosmopolitan consumers in BRIC countries (Brazil, Russia, India and China) or CIVETS (Colombia, Indonesia, Vietnam, Egypt, Turkey and South Africa) countries, for example, would provide insights on sustainable apparel consumption.</p>
dc.identifier archive/lib.dr.iastate.edu/itaa_proceedings/2017/presentations/68/
dc.identifier.articleid 2275
dc.identifier.contextkey 11664968
dc.identifier.s3bucket isulib-bepress-aws-west
dc.identifier.submissionpath itaa_proceedings/2017/presentations/68
dc.identifier.uri https://dr.lib.iastate.edu/handle/20.500.12876/51899
dc.source.bitstream archive/lib.dr.iastate.edu/itaa_proceedings/2017/presentations/68/CB_Gil_Institutionalized_20Latent_20Concept.pdf|||Sat Jan 15 01:28:54 UTC 2022
dc.subject.disciplines Fashion Business
dc.subject.disciplines Fashion Design
dc.subject.disciplines Fiber, Textile, and Weaving Arts
dc.title An Institutionalized Latent Concept, Cosmopolitan Consumer Orientation, as a Predictor of Sustainable Apparel Consumption
dc.type event
dc.type.genre event
dspace.entity.type Publication
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