Marketing art museums using social networking services: An identity salience model

Date
2013-01-01
Authors
Chung, Te-Lin
Chung, Telin
Diddi, Sonali
Major Professor
Advisor
Committee Member
Journal Title
Journal ISSN
Volume Title
Publisher
Altmetrics
Authors
Research Projects
Organizational Units
Journal Issue
Department
Abstract

Marketing art museums is crucial in promoting the art and history of textiles whereby may indirectly support the research and conservation of textile arts, since many art museums possess historic textile collections. With the growth of social networking services (SNS) marketing, it seemed intuitive for art museums or other nonprofit organizations to adopt SNS as one of communication channels.

Comments
Description
Keywords
Citation
DOI
Source