Marketing art museums using social networking services: An identity salience model

Date
2013-01-01
Authors
Chung, Te-Lin
Diddi, Sonali
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Altmetrics
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Research Projects
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Marketing art museums is crucial in promoting the art and history of textiles whereby may indirectly support the research and conservation of textile arts, since many art museums possess historic textile collections. With the growth of social networking services (SNS) marketing, it seemed intuitive for art museums or other nonprofit organizations to adopt SNS as one of communication channels.

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social networking services, relationship marketing, art museum.
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