Marketing art museums using social networking services: An identity salience model

dc.contributor.author Chung, Te-Lin
dc.contributor.author Chung, Telin
dc.contributor.author Diddi, Sonali
dc.date 2018-10-19T01:30:03.000
dc.date.accessioned 2020-06-30T05:29:22Z
dc.date.available 2020-06-30T05:29:22Z
dc.date.issued 2013-01-01
dc.description.abstract <p>Marketing art museums is crucial in promoting the art and history of textiles whereby may indirectly support the research and conservation of textile arts, since many art museums possess historic textile collections. With the growth of social networking services (SNS) marketing, it seemed intuitive for art museums or other nonprofit organizations to adopt SNS as one of communication channels.</p>
dc.identifier archive/lib.dr.iastate.edu/itaa_proceedings/2013/presentations/148/
dc.identifier.articleid 2580
dc.identifier.contextkey 11934648
dc.identifier.s3bucket isulib-bepress-aws-west
dc.identifier.submissionpath itaa_proceedings/2013/presentations/148
dc.identifier.uri https://dr.lib.iastate.edu/handle/20.500.12876/50205
dc.source.bitstream archive/lib.dr.iastate.edu/itaa_proceedings/2013/presentations/148/2013_ITAA_MMVP_005.pdf|||Fri Jan 14 20:26:48 UTC 2022
dc.subject.disciplines Fashion Business
dc.subject.keywords social networking services
dc.subject.keywords relationship marketing
dc.subject.keywords art museum.
dc.title Marketing art museums using social networking services: An identity salience model
dc.type event
dc.type.genre event
dspace.entity.type Publication
relation.isAuthorOfPublication 02585803-32cb-4138-a948-4f215832aaf9
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