Marketing art museums using social networking services: An identity salience model

dc.contributor.author	Chung, Te-Lin
dc.contributor.author	Chung, Telin
dc.contributor.author	Diddi, Sonali
dc.date	2018-10-19T01:30:03.000
dc.date.accessioned	2020-06-30T05:29:22Z
dc.date.available	2020-06-30T05:29:22Z
dc.date.issued	2013-01-01
dc.description.abstract	<p>Marketing art museums is crucial in promoting the art and history of textiles whereby may indirectly support the research and conservation of textile arts, since many art museums possess historic textile collections. With the growth of social networking services (SNS) marketing, it seemed intuitive for art museums or other nonprofit organizations to adopt SNS as one of communication channels.</p>
dc.identifier	archive/lib.dr.iastate.edu/itaa_proceedings/2013/presentations/148/
dc.identifier.articleid	2580
dc.identifier.contextkey	11934648
dc.identifier.s3bucket	isulib-bepress-aws-west
dc.identifier.submissionpath	itaa_proceedings/2013/presentations/148
dc.identifier.uri	https://dr.lib.iastate.edu/handle/20.500.12876/50205
dc.source.bitstream	archive/lib.dr.iastate.edu/itaa_proceedings/2013/presentations/148/2013_ITAA_MMVP_005.pdf\|\|\|Fri Jan 14 20:26:48 UTC 2022
dc.subject.disciplines	Fashion Business
dc.subject.keywords	social networking services
dc.subject.keywords	relationship marketing
dc.subject.keywords	art museum.
dc.title	Marketing art museums using social networking services: An identity salience model
dc.type	event
dc.type.genre	event
dspace.entity.type	Publication
relation.isAuthorOfPublication	02585803-32cb-4138-a948-4f215832aaf9

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