A Grounded Analysis of Collaborative Consumption among Apparel Consumers: Identification of Motivations for Engagement

dc.contributor.author Gopalakrishnan, Sivasankari
dc.contributor.author Matthews, Delisia
dc.contributor.author Moore, Marguerite
dc.date 2018-10-18T21:45:25.000
dc.date.accessioned 2020-06-30T05:36:59Z
dc.date.available 2020-06-30T05:36:59Z
dc.date.issued 2016-11-09
dc.description.abstract <p>Collaborative Consumption (CC) is an emerging business approach that encapsulates different models for sharing products and services in a market. The purpose of this study is to establish an understanding of CC in the apparel context. The research identifies motivations for using CC among users of three established platforms: Rent the Runway (RR), Bag, Borrow and Steal (BBS) and Poshmark (PM). Data were comprised of comments sourced from SiteJabber.com, an unbiased platform for consumer reviews. NVivo software is used for the content analysis following a deductive approach to identify consumer motivations for using CC, and interpreted into three motivation categories: affordability, trust and complexity. Our results suggest affordability and trust impact consumers within the CC market environment. Several platform specific findings emerged such as issues related to honesty among users of the PM platform and difficulty with technology or process among the RR users which actually indicated difficulty with delivery logistics.</p>
dc.identifier archive/lib.dr.iastate.edu/itaa_proceedings/2016/posters/58/
dc.identifier.articleid 1705
dc.identifier.contextkey 10440134
dc.identifier.s3bucket isulib-bepress-aws-west
dc.identifier.submissionpath itaa_proceedings/2016/posters/58
dc.identifier.uri https://dr.lib.iastate.edu/handle/20.500.12876/51289
dc.relation.ispartofseries International Textile and Apparel Association (ITAA) Annual Conference Proceedings
dc.source.bitstream archive/lib.dr.iastate.edu/itaa_proceedings/2016/posters/58/MVP_Gopalakrishnan_Collaborative_20Consumption_RES.pdf|||Sat Jan 15 01:01:17 UTC 2022
dc.subject.disciplines Fashion Business
dc.subject.disciplines Fashion Design
dc.title A Grounded Analysis of Collaborative Consumption among Apparel Consumers: Identification of Motivations for Engagement
dc.type event
dc.type.genre event
dspace.entity.type Publication
relation.isSeriesOfPublication 5d0f3f8c-2190-47b2-bb58-b59e2d1740d5
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