Media Discontinuance: Modeling the Diffusion "S" Curve to Declines in Media Use Newell, Jay Genschel, Ulrike Newell, Jay Zhang, Ni
dc.contributor.department Greenlee School of Journalism and Communication 2018-02-15T18:30:52.000 2020-06-30T05:45:16Z 2020-06-30T05:45:16Z Wed Jan 01 00:00:00 UTC 2014 2015-01-20 2014-01-01
dc.description.abstract <p>The cumulative growth in innovations such as new media has been modeled with Scurves. However, the S-curve model has not been applied to mature innovations that have reached their peak of diffusion and begun to decline. This study explores the potential extension of the use of the S-curve to model decays in the availability or usage of traditional media. Using annual data from declines in telegrams, afternoon newspapers, vinyl records, outdoor movie theaters, and VHS tapes, this study finds that declines in incumbent media often follow a dramatic downward path that is more abrupt than that of media undergoing growth. Implications for media management and theory are discussed.</p>
dc.description.comments <p>This is a manuscript of an article from Journal of Media Business Studies 11 (2014): 27. Posted with permission.</p>
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dc.identifier.articleid 1000
dc.identifier.contextkey 6546275
dc.identifier.s3bucket isulib-bepress-aws-west
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dc.language.iso en
dc.source.bitstream archive/|||Fri Jan 14 17:30:29 UTC 2022
dc.subject.disciplines Applied Statistics
dc.subject.disciplines Journalism Studies
dc.subject.disciplines Mass Communication
dc.subject.keywords Department of Statistics
dc.title Media Discontinuance: Modeling the Diffusion "S" Curve to Declines in Media Use
dc.type article
dc.type.genre article
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