An Application of Web 3.0: Positive WOM for Mobile Location-Based Apparel Shopping Services Usage

Date
2013-01-01
Authors
Kang, Ju-Young
Johnson, Kim
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Altmetrics
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Abstract

Web 3.0 is defined as the next paradigm shift of the Internet taking the best of web 2.0, including rich Internet applications and social media, and bringing them to mobile Internet devices and digital signage. Web 3.0 trends include a shift to outernet, location-based experiences, and the use of voice recognition in search applications (Buscemi & Marks, 2010). Mobile location-based services (LBS) offer shoppers reward opportunities when they physically visit stores or scan certain items.

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Location-based services, m-Internet
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