Viewer Number Cues in Fashion E-Commerce: The moderating effect of category knowledge

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dc.contributor.author Lee, Eun-Jung
dc.date 2018-10-22T12:57:17.000
dc.date.accessioned 2020-06-30T05:30:56Z
dc.date.available 2020-06-30T05:30:56Z
dc.date.issued 2013-01-01
dc.description.abstract <p>Just a mere existence of peer shoppers affects customers’ emotional as well as cognitive responses towards the store environment (e.g., Argo, Dahl, & Manchanda, 2005). The size of an in-store mere social presence, or retail density, has received a significant research interest in traditional retail settings (e.g., van Rompay et al., 2012). Then, would a similar idea of mere social presence exist in Web-based environments, affecting shoppers? Fashion retail websites provide similar numeric cues signaling traffic, or virtual density, of their websites, such as viewer number cues (hereafter VNC).</p>
dc.identifier archive/lib.dr.iastate.edu/itaa_proceedings/2013/presentations/66/
dc.identifier.articleid 2439
dc.identifier.contextkey 11912302
dc.identifier.s3bucket isulib-bepress-aws-west
dc.identifier.submissionpath itaa_proceedings/2013/presentations/66
dc.identifier.uri https://dr.lib.iastate.edu/handle/20.500.12876/50418
dc.source.bitstream archive/lib.dr.iastate.edu/itaa_proceedings/2013/presentations/66/2013_ITAA_CB_032.pdf|||Sat Jan 15 01:25:35 UTC 2022
dc.subject.disciplines Fashion Business
dc.subject.disciplines Fashion Design
dc.subject.disciplines Fiber, Textile, and Weaving Arts
dc.subject.keywords Viewer number
dc.subject.keywords e-commerce
dc.subject.keywords category knowledge
dc.title Viewer Number Cues in Fashion E-Commerce: The moderating effect of category knowledge
dc.type event
dc.type.genre event
dspace.entity.type Publication
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