Young Consumer's Sustainability Knowledge and Concerns about Sustainable Clothing: A Perspective from Chinese Post-90s' College Students

Date
2017-01-01
Authors
Su, Jin
Zhou, Jianheng
Watchravesringkan, Kittichai
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Abstract

This study aims to fill the literature gap by examining Chinese post-90s' college students' perceptions of sustainable clothing. Specifically, drawing on the theoretical work of theory of reasoned action (Ajzen & Fishbein, 1980) and apparel sustainability perspective (Dickson, 2010), we investigated how Chinese college student's sustainability knowledge and their concerns about sustainable apparel impact their attitude.

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