Female Consumer’s Fit Strategies and Fit Perception of Formalwear Rented Online: Content Analysis

dc.contributor.author McKinney, Ellen
dc.contributor.author McKinney, Ellen
dc.contributor.author Shin, Eonyou
dc.contributor.department Apparel, Events and Hospitality Management
dc.date 2018-02-16T12:22:41.000
dc.date.accessioned 2020-06-29T22:47:11Z
dc.date.available 2020-06-29T22:47:11Z
dc.date.copyright Tue Jan 01 00:00:00 UTC 2013
dc.date.embargo 2015-06-10
dc.date.issued 2013-10-15
dc.description.abstract <p>With the advent of Internet technologies, consumers today have extensive opportunities to evaluate products online. Because “consumer reviews, word-of-mouth on the products, could be the most powerful force in the market place” (Silverman, 1997, p. 34), investigating consumer reviews is crucial to understand potential aspects of clothing that consumers may use to evaluate clothing fit. Given that apparel is a highly body-related product, the body-absent online apparel shopping environments is problematic for consumers’ fit problems and sizing inconsistency. Indeed, 62% of women could not find clothing that fit well, and 57% of women did not fit into today’s standard sizes (NPD Group, 2010).</p>
dc.description.comments <p>2013 ITAA Proceedings #70 Annual Conference, New Orleans, LA, USA; October 15-18, 2013. Posted with permission.</p>
dc.format.mimetype application/pdf
dc.identifier archive/lib.dr.iastate.edu/aeshm_conf/99/
dc.identifier.articleid 1103
dc.identifier.contextkey 7202039
dc.identifier.s3bucket isulib-bepress-aws-west
dc.identifier.submissionpath aeshm_conf/99
dc.identifier.uri https://dr.lib.iastate.edu/handle/20.500.12876/2213
dc.language.iso en
dc.source.bitstream archive/lib.dr.iastate.edu/aeshm_conf/99/2013_McKinneyE_FemaleConsumers.pdf|||Sat Jan 15 02:39:07 UTC 2022
dc.subject.disciplines Fashion Business
dc.subject.disciplines Food and Beverage Management
dc.subject.disciplines Hospitality Administration and Management
dc.subject.disciplines Operations and Supply Chain Management
dc.subject.disciplines Other Business
dc.subject.keywords fit
dc.subject.keywords perception
dc.subject.keywords online
dc.subject.keywords reviews
dc.title Female Consumer’s Fit Strategies and Fit Perception of Formalwear Rented Online: Content Analysis
dc.type article
dc.type.genre conference
dspace.entity.type Publication
relation.isAuthorOfPublication ba90f383-d045-4044-baca-ed51cf7f3956
relation.isOrgUnitOfPublication 5960a20b-38e3-465c-a204-b47fdce6f6f2
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