Positive and Negative Advertising Images as Effective Sustainable Consumer Stimuli

dc.contributor.author Ko, Seung
dc.contributor.author Gam, Hae
dc.contributor.author An, Su
dc.date 2018-10-19T02:33:35.000
dc.date.accessioned 2020-06-30T05:34:52Z
dc.date.available 2020-06-30T05:34:52Z
dc.date.issued 2015-11-13
dc.description.abstract <p>Ha-Brookshire and Bhaduri (2014) found that the apparel business’ distrustful messages affect more consumer’s purchase intention that trustful messages. Dam and Jonge (2015) reported similar findings. Negative messages on labelling more directly influenced consumers’ attitudes toward products than positive messages. Authors concluded that this might be because consumers are willing to spend their money in order to avoid challenging ethical issues. As these two studies are limited to using messages in their studies, the purpose of this study is to examine whether positive (or negative) images were more effective at retaining consumers’ attentions.</p>
dc.identifier archive/lib.dr.iastate.edu/itaa_proceedings/2015/presentations/38/
dc.identifier.articleid 1298
dc.identifier.contextkey 9269593
dc.identifier.s3bucket isulib-bepress-aws-west
dc.identifier.submissionpath itaa_proceedings/2015/presentations/38
dc.identifier.uri https://dr.lib.iastate.edu/handle/20.500.12876/50975
dc.relation.ispartofseries International Textile and Apparel Association (ITAA) Annual Conference Proceedings
dc.source.bitstream archive/lib.dr.iastate.edu/itaa_proceedings/2015/presentations/38/SSR_Ko_AdvertisingImages.pdf|||Fri Jan 14 23:52:17 UTC 2022
dc.subject.disciplines Fashion Business
dc.title Positive and Negative Advertising Images as Effective Sustainable Consumer Stimuli
dc.type event
dc.type.genre event
dspace.entity.type Publication
relation.isSeriesOfPublication 5d0f3f8c-2190-47b2-bb58-b59e2d1740d5
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