Investigating Generation Y Men's Clothing Behaviors: The Role of Body Dissatisfaction

dc.contributor.author Sung, Jihyun
dc.contributor.author Yan, Ruoh-Nan
dc.date 2018-10-21T15:12:54.000
dc.date.accessioned 2020-06-30T05:39:50Z
dc.date.available 2020-06-30T05:39:50Z
dc.date.issued 2017-01-01
dc.description.abstract <p>This study aims to investigate the relationship between self-esteem and body dissatisfaction and how body dissatisfaction impacts clothing image avoidance and appearance management among men in Generation Y. Menswear market has been growing recently which suggests that more men have become interested in clothing; however, most studies focused on women's body-related issues and their clothing behaviours, with little inclusion of the male population. Also, Generation Y consumers have spent considerable money on buying clothing compared to other generations. In this study, Three factors emerged from the body dissatisfaction measure, including body dissatisfaction-weight (BD-weight), body dissatisfaction-muscle (BD-muscles), and body dissatisfaction-height (BD-height). Results showed that self-esteem negatively influenced BD-weight, BD-muscles, and BD-height. All the three factors also positively influenced clothing image avoidance; however, only BD-muslces and BD-height influenced appearance management.</p>
dc.identifier archive/lib.dr.iastate.edu/itaa_proceedings/2017/posters/42/
dc.identifier.articleid 1981
dc.identifier.contextkey 11601729
dc.identifier.s3bucket isulib-bepress-aws-west
dc.identifier.submissionpath itaa_proceedings/2017/posters/42
dc.identifier.uri https://dr.lib.iastate.edu/handle/20.500.12876/51705
dc.relation.ispartofseries International Textile and Apparel Association (ITAA) Annual Conference Proceedings
dc.source.bitstream archive/lib.dr.iastate.edu/itaa_proceedings/2017/posters/42/CB_Sung_Male_20Body_20Dissatisfaction.pdf|||Sat Jan 15 00:12:40 UTC 2022
dc.subject.disciplines Fashion Business
dc.subject.disciplines Fashion Design
dc.subject.disciplines Fiber, Textile, and Weaving Arts
dc.title Investigating Generation Y Men's Clothing Behaviors: The Role of Body Dissatisfaction
dc.type event
dc.type.genre event
dspace.entity.type Publication
relation.isSeriesOfPublication 5d0f3f8c-2190-47b2-bb58-b59e2d1740d5
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