The role of sustainable visual merchandising practices in driving retail sales and building retail store loyalty

dc.contributor.author Konika, Xeniya
dc.contributor.department Apparel, Events and Hospitality Management
dc.date 2018-02-17T00:21:05.000
dc.date.accessioned 2020-07-07T05:10:55Z
dc.date.available 2020-07-07T05:10:55Z
dc.date.issued 2015-04-14
dc.description.abstract <p>As going green is becoming more economically feasible and popular in apparel retail, eco-friendly policies have penetrated stages of fashion industry through apparel production, store maintenance, and retail supply chain (Pegler, 2012). By utilizing sustainable practices in retail, a company does not only benefit the environment, but also creates a positive retail image (Lee, Choi, Youn, and Lee; 2012). More consumers are willing to pay for eco-friendly products; moreover, they want to shop in green stores (Pegler, 2012). Since there is a rising demand for eco-friendly stores, relevant visual merchandising practices are essential to fulfil this need. The purpose of the present study is to identify sustainable visual merchandising practices and gain insight into consumers’ attitude toward such practices and ultimately to find out consumers’ intention to patronize and buy from such retailers which use green visual merchandising practices. Additionally, this study will determine the relationship between consumers’ attitude and retail store loyalty among consumers through sustainable visual merchandising practices. An online survey method will be used to collect data from Iowa State student sample. Data will be analyzed using correlation, regression, and structural equation modeling techniques. Results from this study along with significant practical implications will be discussed.</p>
dc.identifier archive/lib.dr.iastate.edu/undergradresearch_symposium/2015/posters/5/
dc.identifier.articleid 1167
dc.identifier.contextkey 7560030
dc.identifier.s3bucket isulib-bepress-aws-west
dc.identifier.submissionpath undergradresearch_symposium/2015/posters/5
dc.identifier.uri https://dr.lib.iastate.edu/handle/20.500.12876/91665
dc.relation.ispartofseries Symposium on Undergraduate Research and Creative Expression
dc.source.bitstream archive/lib.dr.iastate.edu/undergradresearch_symposium/2015/posters/5/Konika_20P.7.pdf|||Sat Jan 15 00:34:23 UTC 2022
dc.subject.disciplines Fashion Business
dc.title The role of sustainable visual merchandising practices in driving retail sales and building retail store loyalty
dc.type event
dc.type.genre article
dspace.entity.type Publication
relation.isOrgUnitOfPublication 5960a20b-38e3-465c-a204-b47fdce6f6f2
relation.isSeriesOfPublication 6730f354-97b8-4408-bad3-7e5c3b2fca9d
thesis.degree.discipline Apparel, Merchandising, and Design
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