Competitive Analyses for Shoes Retailers: A Correspondence Analysis

dc.contributor.author Kim, Youn-Kyung
dc.contributor.author Zaman, Mostafa
dc.contributor.author Ha, Sejin
dc.contributor.author Fairhurst, Ann
dc.date 2018-11-18T06:34:08.000
dc.date.accessioned 2020-06-30T05:42:28Z
dc.date.available 2020-06-30T05:42:28Z
dc.date.issued 2018-01-01
dc.description.abstract <p>During the past five years, the footwear industry has shown signs of growth as economic conditions have improved, generating an increased consumer demand for shoes. As footwear is becoming more recognized as a fashion product, apparel designers establish footwear collaborations and putting a big focus on shoes (Butler-Young, 2018). In this growing shoe market, consumers have enjoyed increasing numbers of retail outlets including department stores, specialty stores, discount stores, online stores, warehouse clubs, and catalogs. Although previous studies on shoes identify retail attributes leading to customer satisfaction such as assortment, service, brand names, materials, convenience, price, and atmosphere (Endo, Yang, & Park, 2012; Silva & Giraldi, 2010; Wang, 2014), the literature fails to reveal evidence about where consumers shop frequently and why. In this competitive environment, shoe retailers must assess who patronize their stores through a segmentation analysis and assess what retail attributes contribute to their customers' patronage through a positioning analysis, which is the aim of this research.</p>
dc.identifier archive/lib.dr.iastate.edu/itaa_proceedings/2018/posters/22/
dc.identifier.articleid 3144
dc.identifier.contextkey 13277960
dc.identifier.s3bucket isulib-bepress-aws-west
dc.identifier.submissionpath itaa_proceedings/2018/posters/22
dc.identifier.uri https://dr.lib.iastate.edu/handle/20.500.12876/52081
dc.relation.ispartofseries International Textile and Apparel Association (ITAA) Annual Conference Proceedings
dc.source.bitstream archive/lib.dr.iastate.edu/itaa_proceedings/2018/posters/22/MM_Ha_Competitive_Analyses_for_Shoes_RES.pdf|||Fri Jan 14 22:41:29 UTC 2022
dc.subject.disciplines Fashion Business
dc.subject.disciplines Marketing
dc.title Competitive Analyses for Shoes Retailers: A Correspondence Analysis
dc.type event
dc.type.genre poster
dspace.entity.type Publication
relation.isSeriesOfPublication 5d0f3f8c-2190-47b2-bb58-b59e2d1740d5
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