Using Qualtrics Web-based Research Survey Software for Undergraduate Research Projects in a Social-psychological Aspects of Clothing Course with Millenials

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2013-01-01
Authors
Lennon, Sharron
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Altmetrics
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Research Projects
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University classrooms are populated by Millennials and generational theory offers insights on teaching them (Strauss & Howe, 2000; Wilson & Gerber, 2008). Generational theory holds that students learn best when faculty consider and adapt to salient characteristics of students’ generation. Since today’s freshmen were typically born in 1994, they grew up being Internet savvy. Millennials expect the world to be customizable and dynamic in terms of access to information (Sweeney, 2006). They expect communication and information to be accessible on-demand, which translates to facility with learning management systems that can be easily accessed for information posted online.

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