Using a Case Method to Teach Luxury Fashion Management

Date
2016-11-09
Authors
Zhao, Li
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Abstract

With this rapid development, the luxury industry brings excellent job opportunities for textile and apparel students who are interested in professions in the areas of fashion and luxury. The luxury fashion management class is designed to address the unique properties, opportunities, and challenges of the international luxury industry and help students develop a deeper and more nuanced understanding of the global market for luxury goods and services. The case method of teaching was used in this class to provide students a variety of carefully chosen relevant cases in the luxury industry to give them an appreciation for grappling with real-life problems in different situations. Six cases covering key topics were introduced to students in a graduated order of complexity. Positive comments from students showed that this method is an effective way to enhance their learning and sharpen their analytical skills.

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