Enticed by Group Buying Deals? Effects of Group Buying Websites on Impulsive Buying

dc.contributor.author Kim, Soo
dc.contributor.author Kim, Minjeong
dc.date 2018-10-19T02:15:30.000
dc.date.accessioned 2020-06-30T05:34:13Z
dc.date.available 2020-06-30T05:34:13Z
dc.date.issued 2015-11-11
dc.description.abstract <p>Group buying websites are characterized by their deep discounts, limited time availability and limited quantities, which create an urgency to buy. High discount prices lure shoppers into making purchases immediately. In addition, limited quantities available on group buying websites do not only send a message about scarcity, but also give pressure to act quickly (Dholakia, 2010). Because group buying online is still fairly a new retail format, research on group buying website is at its infancy. The purpose of the current study is to determine factors influencing consumer decision-making on group buying websites. Specifically, this study aims to examine how online marketing stimuli on group buying websites impact impulse buying in the context of group buying.</p>
dc.identifier archive/lib.dr.iastate.edu/itaa_proceedings/2015/posters/57/
dc.identifier.articleid 1172
dc.identifier.contextkey 9269371
dc.identifier.s3bucket isulib-bepress-aws-west
dc.identifier.submissionpath itaa_proceedings/2015/posters/57
dc.identifier.uri https://dr.lib.iastate.edu/handle/20.500.12876/50883
dc.relation.ispartofseries International Textile and Apparel Association (ITAA) Annual Conference Proceedings
dc.source.bitstream archive/lib.dr.iastate.edu/itaa_proceedings/2015/posters/57/MVP_KimSK_GroupBuying.pdf|||Sat Jan 15 00:58:57 UTC 2022
dc.title Enticed by Group Buying Deals? Effects of Group Buying Websites on Impulsive Buying
dc.type event
dc.type.genre event
dspace.entity.type Publication
relation.isSeriesOfPublication 5d0f3f8c-2190-47b2-bb58-b59e2d1740d5
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