A Comprehensive Study of Short Male Consumers: Garment Fit, Body Size and Clothing Choice

dc.contributor.author Rahman, Osmud
dc.contributor.author Navarro, Henry
dc.date 2018-10-23T13:17:17.000
dc.date.accessioned 2020-06-30T05:39:49Z
dc.date.available 2020-06-30T05:39:49Z
dc.date.issued 2017-01-01
dc.description.abstract <p>A large body of research of garment fit has primarily examined on women. Short male consumers have never been investigated. In light of the limitations in the prior research, the present study attempts to fill this void by studying the body size, shopping behaviour, and fit preferences of male consumers who are shorter than 5' 8". In order to produce a comprehensive report, this research study consists of three phases. In phase 1, an online survey with several measuring instruments was used to investigate the public perception towards short men. In phase 2, the anthropometric data will be collected from male subjects who are under 5'8", and a sizing chart with four body types (oversized, muscular, average, slender) will be produced. In phase 3, qualitative research method was employed to understand how short men perceive, evaluate and select clothing from three different perspectives – aesthetic, function and emotion.</p>
dc.identifier archive/lib.dr.iastate.edu/itaa_proceedings/2017/posters/40/
dc.identifier.articleid 1979
dc.identifier.contextkey 11601723
dc.identifier.s3bucket isulib-bepress-aws-west
dc.identifier.submissionpath itaa_proceedings/2017/posters/40
dc.identifier.uri https://dr.lib.iastate.edu/handle/20.500.12876/51703
dc.relation.ispartofseries International Textile and Apparel Association (ITAA) Annual Conference Proceedings
dc.source.bitstream archive/lib.dr.iastate.edu/itaa_proceedings/2017/posters/40/CB_Rahman_Short_20Male_20Consumers.pdf|||Sat Jan 15 00:07:28 UTC 2022
dc.subject.disciplines Fashion Business
dc.subject.disciplines Fashion Design
dc.subject.disciplines Fiber, Textile, and Weaving Arts
dc.title A Comprehensive Study of Short Male Consumers: Garment Fit, Body Size and Clothing Choice
dc.type event
dc.type.genre event
dspace.entity.type Publication
relation.isSeriesOfPublication 5d0f3f8c-2190-47b2-bb58-b59e2d1740d5
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