Challenge Based Integrated Brand Promotions Project

Date
2013-01-01
Authors
Devine, Genessa
Major Professor
Advisor
Committee Member
Journal Title
Journal ISSN
Volume Title
Publisher
Altmetrics
Authors
Research Projects
Organizational Units
Journal Issue
Series
Department
Abstract

The Integrated Textile and Apparel Promotions course examines the utilization of textile brand marketing communication and promotion tools to build, maintain, or expand a brand's value in the textile complex. To improve the students’ understanding and application of the course concepts, the instructor developed an Integrated Brand Promotions (IBP) Challenge Project that incorporated business, creative and presentation skills to address timely industry issues through challenge based learning. This innovative project allowed students to work in agency teams to develop an integrated brand promotions campaign for an industry “client”.

Comments
Description
Keywords
Citation
DOI
Source