An Integrative Framework Capturing Experiential and Utilitarian Shopping Experience

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2007-01-01
Authors
Fiore, Ann Marie
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Apparel, Events and Hospitality Management
Abstract

Reflecting the integrative nature of shopping experience, the present conceptual paper proposes an overarching Stimulus-Organism-Response (S-O-R) based shopping experience framework.

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This proceeding is from 64th Annual Conference of the International Textile and Apparel Association (2007): pp. 1-2. Posted with permission.

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Mon Jan 01 00:00:00 UTC 2007