An Approach to the Difference of Store Environments on Customer Experience Realms and Behaviors

Date
2016-11-10
Authors
Jung, Yeo
Kim, Tae Yeon
Kim, Ha Youn
Cha, Sun Young
Lee, Yuri
Yoon, So Yeon
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Abstract

The purpose of this study is to investigate the store environment if the presence of technology and different brand types have significant effect on customer experience realms and behavior intentions.

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