Mediating Role of Micro Country Image on Purchase Intention by Product Category and by Country

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dc.contributor.author Jin, Byoungho
dc.contributor.author Almousa, Moudi
dc.contributor.author Yang, Heesoon
dc.contributor.author Kim, Naeun
dc.contributor.author Del Altcazar, Maria
dc.date 2018-10-19T02:32:35.000
dc.date.accessioned 2020-06-30T05:36:02Z
dc.date.available 2020-06-30T05:36:02Z
dc.date.issued 2016-11-10
dc.description.abstract <p>The purpose of this study is to examine the mediating role of micro country image on the relationship between macro country image and Saudi consumers’ purchase intention of two product categories (symbolic vs. functional). Saudi consumers were chosen in this study given the country’s significant growth potential in the Middle East. Four countries (US, Italy, Korea and Malaysia) were chosen to examine the country effect.</p>
dc.identifier archive/lib.dr.iastate.edu/itaa_proceedings/2016/ksct/10/
dc.identifier.articleid 1909
dc.identifier.contextkey 10520956
dc.identifier.s3bucket isulib-bepress-aws-west
dc.identifier.submissionpath itaa_proceedings/2016/ksct/10
dc.identifier.uri https://dr.lib.iastate.edu/handle/20.500.12876/51150
dc.relation.ispartofseries International Textile and Apparel Association (ITAA) Annual Conference Proceedings
dc.source.bitstream archive/lib.dr.iastate.edu/itaa_proceedings/2016/ksct/10/ITAA_KSCT_YangH_Micro_20Country_20Image.pdf|||Fri Jan 14 18:08:57 UTC 2022
dc.title Mediating Role of Micro Country Image on Purchase Intention by Product Category and by Country
dc.type event
dc.type.genre event
dspace.entity.type Publication
relation.isSeriesOfPublication 5d0f3f8c-2190-47b2-bb58-b59e2d1740d5
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