Testing an Expanded Consumer-Based Brand Equity Model in Korea: Addition of the Lovemark Concept

Date
2011-01-01
Authors
Cho, Eunjoo
Fiore, Ann Marie
Fiore, Ann
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Altmetrics
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Fiore, Ann
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Apparel, Events and Hospitality Management
Abstract

The purpose of the present research is to examine the applicability of the expanded consumer-based brand equity model to non-U.S. consumers.

Comments

This proceeding is from the 68th Annual Conference of the International Textile and Apparel Association (2011): pp. 1-2. Posted with permission.

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